Social Media Marketing And Twitter Marketing Essay

Social Media Marketing And Twitter Marketing Essay Social Media Marketing 2.0 and Twitter The potential of Twitter as a micro-blogging site has increased exponentially in the context of Social Marketing 2.0. Its common sense. Acknowledge your followers. 2) The danger Quite a few restaurant owners I have spoken with believe that Twitter and Facebook is all they need. Promote other peoples content: This shows that you are not just thinking about yourself. In the online world, it helps a lot to have a good website to make your business visible to the online world. The possibilities are endless for attracting and reaching interested customers. Here are some rules to remember: Create tweets that inspire, educate, and engage your audience. Tweet Adder is among these applications and remains to be one of the most formidable ones available in the market. However, such a thing must be too good to be true. In both cases, these people are likely more interested in quantity rather than quality. Not many people know who is the CEO of Pepsi, but Pepsi is the product people will be searching for if they want information about Pepsi and new beverages etc. Its a psychological thing. Typically for a business, it is to connect with their current or future customers, and ultimately increase sales. One of the important but most ignored processes in marketing your business online is listening to your potential customers and to your target market. These social networking sites allow the marketer to pre-sell their wares to the online community and establish a platform for continued interaction with present and potential clientele. There are several benefits and weaknesses to using Twitter for your small business, lets take a look at them when compared to SMS text message marketing. When you start to build your online presence and your followers trust you as a serious network marketer they will be ready to retweet your messages and even promote your products eventually. As it is widely considered the most popular, we shall set off with TweetAdder. Do you own a website or have a product you are looking to market and are wondering if Twitter auto follow tools would be right for you? To be successful on Twitter, you should build your community by posting legitimate, valuable content, and steadily attracting legitimate followers. With that, you can fetch insights about your brand. It is one of the many results of the continuous research and studies that have been done in the past and remains to be an exceptional breakthrough that has utterly made our lives very much easier. Provide service or help them find an answer to their questions. Prospects are inherently selfish, and interested in what benefits them. Make your bio similar but take it to the next level by adding action words that compel a viewer to get excited and want to investigate further. I dont want my wife to complain that Im not spending time with her. In fact, most naysayers say that Twitter (and social media) in general are useless for search engine marketing. The best form of Twitter marketing sometimes is not too market at all. Internet marketers who are not using twitter correctly are missing out on a major audience. Here are 7 weird ways to unleash the immense power of Twitter in your small business. Talk to them, follow them and then expect to be followed as well. TV celebrities, businesses friends and Countries all over the World are taking advantage of the potential it has to also market your business. All this in only 140 characters. The difference in successful internet marketing campaigns is the ability for the internet marketer to engage the users. In a nutshell, the more active your Twitter account is, the more chances that you can grow your follower base. Try the 7 step plan and let me know. 3) Try to follow as many people as you can that you think may have an interest in your business, you can continuously search for customers you think might be interested in what you have to offer. Queries can be search specific based on words, people, places, dates, attitudes, and other. * Twellow. Isnt that the kind of traffic all companies are looking to attract? This is the first place to look. Granted, Twitter does not have link juice. Social media is a new marketing median and must be treated differently. As advancements continue to rise, a few more procedures may be added to this list. You can have Twitter followers in other languages. Social Marketing 2.0, as this strategy is concisely called, involves marketing through social media sites like Twitter, Facebook, YouTube, and so forth. Its an art form, but for many it may as well be cubism. In this article, youll learn 3 little-known Twitter Marketing secrets that the inner circle of social marketers use to grow their business. If you help someone, they are predisposed toward you because you took the extra time to help. If your Twitter page is brand new and youve just started using it, using your Twitter marketing tools, follow up to 50 members per day for the first few weeks or so. There are thousands of Twitter users which could be of a great help for your business. The internet marketers aim to achieve their targeted goals within time limits with maximum gains. Build Connections Gaining many followers is not enough. This way, people are more likely to recognize you as an expert in that particular field, and will often follow your brand to do business with you. Include all your followers (when appropriate) in your thank you when someone re-tweets or mentions you. Use Tweetdeck: Tweetdeck is a program that will show you your friends updates, your replies, and your direct messages all in one place. So your goal has to be to build an email list. Businesses should tweet, at minimum, once a day. Once again, dont overdo it because you dont want to bore people. That is the best way to proceed because otherwise you begin to lose momentum when you begin worrying about how others dont know how to use Twitter more efficiently. Try reciprocating their effort, as well, so the relationship becomes a two-way street, opening the lines of communication and establishing a relationship. 5. There are several free tools out there that can help you accomplish this. 2) You can Tweet sales, promotions, product advice and discounts. You can tweet as often as you like. There arent many. Its just like in the real world. Why? What if you had 100 followers and they each had 100 of their own and then they had 100 as well. Share good content. Waiting too long can hurt the relationship. Companies and brands have continually exploited new and unique forms of advertisement, right from conventional newspapers, radios and televisions to the latest social media. Theyll like you more and youll get more followers that way. Youll need to build a following which, in the beginning, will require you to follow others in the same niche. If you have followers interested in these issues, then its a natural way to generate additional interest in your book. 5. Its an exponential tool. Three times works great because you can send it in the morning, then a reminder in the afternoon, and another one at night with a notice about the expiration of it. Twitter marketing is one of the most effective ways of marketing yourself through social media. Comment on other posts. Tweet Nonsense This sounds crazy, but hear me out. I follow about 24,000 to 25,000 people now. However, the number of characters in every Tweet poses as a limitation to your MLM campaign. Mention others. Dont be a stranger to the community and dont let your followers forget about you. Apps like these allow you to schedule tweets, manage your lists, and build feeds for particular key terms, people youre following and hashtags (such as #amwriting, political thriller, etc.). With Apple reporting in recent years records sales of their Macintosh computers including the iMac and MacBook systems, software developers have been increasingly trying to release their wares for OSX users as well as their traditional client base based of Windows. Thats Right Twitter Auto Follow Tools Help Your Page Rankings. Its time to talk disadvantages as well. This is a great way to not only get your marketing out there but to also get tracking to see how effective it is. As such, several network marketers have devised ways through which you can market the products offered by your business online. This could be when they mention you or a keyword for something you may be promoting. Too much advertising, or spamming the account does not attract customers, instead has a negative effect. Utilizing your twitter marketing strategy. What you can do is write an intro like New blog post: before the title of your content. 5. Its growing with new users at an amazing rate with thousands of new sign ups every day. Remember, Twitter is just a tool. Social media is a great vehicle to grow, connect with and build your online community. People go to the internet to find answers and solutions and you can promote your business by giving your customers what they need.  · Post good and educational links. This is also helpful to grow your followers. This article will offer some suggestions to make your Twitter experience a positive one and not only reach a new consumer base but also generate additional revenue with only a few extra moments of your time. Now, just wait a few days for your Tweet to rank for your keyword phrase on Google. Twitter is part of a larger group of social media web 2.0 sites. This will make your followers aware that your brand exists and your tweets arent just like computer-generated or something. Its more affordable than you may think and it allows your company to get noticed on one of the most popular social media sites today! At night (especially Friday after 6 PM), your posts could get lost in a big influx of updates. 9. subscribers can customize their twitter marketing strategy, beginning with searches of one another in one of two ways: Basic search. Dont leave your Twitter account inactive for a week, because some users will actually unfollow your account if you do that. Millions of business entrepreneurs have taken to twitter to expand their marketing potential and many have done so with quite a bit of success. But there is increasing competition for some of the other popular marketing software, so is TweetAdder still the daddy? People follow each other on Twitter to keep in touch and many a film celebrity or TV idol and such celebrities are members of Twitter and regularly update their statuses. Social media has become a phenomenal tool for marketing, and Twitter is the easiest and least time consuming of all. Great! Instead, they go to find breaking news and time-wasting YouTube videos. You can sit there and literally scroll down all of the conversations and simply reply with your message. Get to know them. 4. For example, the tools that it has to help you whatever the type of Twitter marketing campaign are very powerful. Its an art form, but for many it may as well be cubism. Believe it or not, Twitter is probably the easiest to promote on because it doesnt demand much content and you can narrow down your searches based on conversation. This simply means that you can type in a particular keyword in the Twitter search and you will find a list of people talking about that subject. So, by all means dont use lame call to action like visit my site or blog If youre an entrepreneur growing a small business, it is essential to use your twitter marketing campaign to promote yourself and your product or service, at a personal level. On Twitter, direct marketing should be minimal. If you think theyll be interested in a story, they probably will be. Choose who to follow To gain followers, you will usually have to follow other people. All you really need is the communication from your new followers. Well Twitter is easy to use and login. Finally, in order to be followed you need to follow first. But in the end, your goal is to make a personal connection with you followers, and hopefully they promote you by re-tweeting and mentioning you their followers. Get them involved in the conversation. Tweet Whistle does the similar task as the Tweet Adder but in a slightly different interface. If you want to learn more about squeeze pages, please read my other articles. Network marketing is not the only one. Instead of tweeting it out for everyone to see, direct message a follower and offer them something that you think would appeal to them. Tweet Whistle has a feed built in for your messages and @mentions which you can remove, reply to and much more, all from inside the tool. In the past few years internet has moved up with a good pace so as its applications. 140it Tweet Compressor Twonvert TweetShrink TwitterEyes Twitblogs shortText.com Listen to what they want and not what you want. With todays social media trends, social media platforms too have become open to online marketing. Once again, dont overdo it and come off as a spammer pushing a product with no concern for anything else. Twitter is the new buzz in marketing. All you really need is the communication from your new followers. Try reciprocating their effort, as well, so the relationship becomes a two-way street, opening the lines of communication and establishing a relationship. 5. However on Twitter, the platform takes care of that issue. In addition to these leading social networking sites, there are many specialized social networking sites that cater to a specific community and bind people with common interests. The twitter has allows other portals and business service groups to propagate their business with the help of twitter for generating their revenues. Social network marketing has become a trend among network marketers, and must be implemented in your very own network marketing campaign if you truly desire to fully experience the benefits of having an effective online marketing campaign. The Internet is, it seems, the fount on which the public quenches its thirst for valuable information necessary for them to carry out their everyday tasks. Once the profiles are setup, you can begin inviting customers, friends and family members to like, follow, and support your business social media page. Optimize your details A successful campaign begins with the right keywords and the right biography. If you the founder are the main focus of your branding effort, it wouldnt make much sense to use the company name as your user name for Twitter. Unlike other national pizza places that have already made a name for themselves, Naked Pizza is healthy. Its a psychological thing. Social networks allow the customers voices to be louder than your marketing message. Dont send the same tweet over and over again, even if you separate it by several days. Being too mysterious    This may seem obvious, but you need to make sure your prospect knows who you are and what you stand for within the first interaction. Spice up your tweets by linking to some fun viral videos or links. 5. Now lets talk about Twitter. You can add your marketing links in a few of the posts where they seem to fit. Ditto for Facebook accounts. 3) You can gain new subscribers instantly in your store, through your traditional advertising and through your customers forwarding your offers to a friend. 4. Yes you want your follower numbers to increase, but also keep an eye on how influential your followers are you only need a small number of influential followers to regularly re-tweet your tweets to see the benefit. Your account must say a lot about you and your business, without saying just too much. The magic word was Oprah.  · Talk none sometimes there are many cool things and fund stuff. And honestly, that amount of space IS quite a bit to convey a message. Dont follow every single tweeple you see without any direction or marketing focus. Many people do not realize its potential and do not advertise here, but here are some very fascinating, yet compelling reasons for advertising on Twitter- 1. Things to Consider When Setting Up User Name You need to consider whether you want to run all tweets in one language, or whether you want to run accounts for each of the main languages. Social Marketing 2.0, as this strategy is concisely called, involves marketing through social media sites like Twitter, Facebook, YouTube, and so forth. Dont follow every single tweeple you see without any direction or marketing focus. 3. 2) When you do have your social marketing plan thought out, Twitter is the perfect place without wasting an enormous amount of money, time and you can tell the public any news you may have and what you are doing at the moment. They make it easy for you to track tweets related to your niche. Each user has a unique Twitter handle (a.k.a username) which you need to include when sending a message to someone. Steer clear of blasting too many promotions without engaging in conversation. They are both great in categorizing different tweets and trending topics. As this grows, more people are likely to engage with your Twitter profile. Unlike other national pizza places that have already made a name for themselves, Naked Pizza is healthy. Similar to a site directory, Twellow categories allow twitter subscribers to search for subscribers based on specific categories provided by Twellow. Having established way back in 2006, Twitter has spiked in numbers from a few thousand to growing millions in just a short span of time. If you think theyll be interested in a story, they probably will be. 8. Twitter is basically a networked microblog. More so, you can program to set a default message which will be sent when new users follow you on Twitter, thus creating that semblance of interaction to make way for future communications and relationships. More than anything else, Twitter for business is essential. 1. That is the best way to proceed because otherwise you begin to lose momentum when you begin worrying about how others dont know how to use Twitter more efficiently. The various text campaign types have be proven to be fun to customers, increase loyalty and sales by rewarding your best customers. Twitter is a useful platform. b) A better connection Facebook and Twitter are terrific places to gather leads, but your goal should always be to actually capture those leads for yourself. If you think theyll be interested in a story, they probably will be. Find established and successful authors in your particular genre(s) and review their followers on Twitter. That is because they come in with the social proof upfront. Its not a forum for advertising; its a way to find and connect with people who may need your products or services. Showcase If you have a brand new product, Twitter is the perfect place to show it off. This type of apps will update your profile every time you post new content on you site or blog. This way, people are more likely to recognize you as an expert in that particular field, and will often follow your brand to do business with you.

Multicultural Art

The three artists, David Bradley, Richard Ray Whitman and Nikki S. Lee, produce images that depict traditional minorities in situations that somehow draw them into the main stream culture created primarily by Americans of European descent. In their respective works Native American Gothic, States of Pervasive Indifference, and The Hispanic Project, they do this through several means. These range from placing their subjects in universal contexts to comparing them with subjects of traditional European American art. However each artist chooses to depict the persons represented in his or her art, the effect is a complex blend of tension and harmony, as representatives of races that have sometimes in the past had uneasy relations seek unity and resolution. The traditional racial tensions are represented most strongly in the strategies of Bradley and Whitman, who both depict Native American Indians. In fact, both painters place these Native Americans as the sole subject of the paintings, yet each manages subtly to allude to their conflict with the white race through symbolism—that is, by using a symbol that represents the entire European American race. Bradley’s American Indian Gothic identifies a Native American couple wearing the clothes of the European American. Bradley uses this strategy to show an attempt by the Indians to conform to a society that has been imposed upon them. Yet the Natives retain their spears and their tepee, implying an unwillingness to let go of their lifestyle. Likewise, Whitman’s States of Pervasive Indifference shows a Native American wrapped in an American Flag. This underlines (or perhaps mocks) the idea of the melting pot as the Native American often finds himself marginalized by society—an idea which is in direct contrast to the picture of the American flag cradling this Indian. Despite the notes of tension, David Bradley’s American Indian Gothic also shows a strong reference to the similarities of the European and Native Americans through his parody of Grant Wood’s American Gothic (Hughes, 2005). The similarities between the two paintings identify fundamental similarities in humans regardless of their cultural origins. They all have need of food, protection, and shelter—as shown by the house/tepee and the spear/fork. This too is identified in Whitman’s photograph States of Pervasive Indifference on which is clearly printed the words, â€Å"earth, air, water, fire†Ã¢â‚¬â€elements on which all people depend. Nikki S. Lee’s work can also be brought in here, as in her work The Hispanic Project a group of teenage girls is seen experiencing and doing (it would seem) the things that are typical of their age. The girls’ attitudes are universal and they could easily have been a group of European Americans. Yet they are Hispanic—except, one Asian girl (Lee herself) is in the mix, and blends so well that her cultural and ethnic difference from the rest of the group is almost obscured (Sagrans). In this way The Hispanic Project, like American Indian Gothic and States of Pervasive Indifference, identifies the common traits of the members of the human race, highlighting the multicultural harmony of the United States. In an interview, Whitman speaks about his project States of Pervasive Indifference: â€Å"In indigenous cultures we're not only concerned with human to human relationships, but also our relationship with the environment† (Abbott). Interest in one’s relationship to the environment has been sparked across the United States in recent decades, and this identifies a ground on which the several cultures of the United States have merged. The â€Å"human to human† relationships of which Whitman speaks is also evident in the strategies of The Hispanic Project, in which teenagers are having fun with each other, and their racial and cultural differences melt into the background. Human relationships that exist across racial and cultural lines are also depicted in the strategies of American Indian Gothic, as the love and marriage between the man and his wife are clearly identified to exist within the Native American society independently of influence of the Europeans. The similarity of humans despite their difference in culture is highlighted in these works. Works Cited Abbott, Larry. â€Å"Richard Ray Whitman.† A Time of Visions: Interviews by Larry Abbott.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.britesites.com/native_artist_interviews/rwhitman.htm Hughes, Collin. â€Å"Crossing Boundaries.† Washington State University. WSU. 2005.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.wsu.edu/~hughesc/crossing_boundaries.html Sagrans, Erica. â€Å"Portrait of an Assimilitarist.† UTNE: A Different Read on Life.    Understanding the Next Evolution, 2002. Multicultural Art The three artists, David Bradley, Richard Ray Whitman and Nikki S. Lee, produce images that depict traditional minorities in situations that somehow draw them into the main stream culture created primarily by Americans of European descent. In their respective works Native American Gothic, States of Pervasive Indifference, and The Hispanic Project, they do this through several means. These range from placing their subjects in universal contexts to comparing them with subjects of traditional European American art. However each artist chooses to depict the persons represented in his or her art, the effect is a complex blend of tension and harmony, as representatives of races that have sometimes in the past had uneasy relations seek unity and resolution. The traditional racial tensions are represented most strongly in the strategies of Bradley and Whitman, who both depict Native American Indians. In fact, both painters place these Native Americans as the sole subject of the paintings, yet each manages subtly to allude to their conflict with the white race through symbolism—that is, by using a symbol that represents the entire European American race. Bradley’s American Indian Gothic identifies a Native American couple wearing the clothes of the European American. Bradley uses this strategy to show an attempt by the Indians to conform to a society that has been imposed upon them. Yet the Natives retain their spears and their tepee, implying an unwillingness to let go of their lifestyle. Likewise, Whitman’s States of Pervasive Indifference shows a Native American wrapped in an American Flag. This underlines (or perhaps mocks) the idea of the melting pot as the Native American often finds himself marginalized by society—an idea which is in direct contrast to the picture of the American flag cradling this Indian. Despite the notes of tension, David Bradley’s American Indian Gothic also shows a strong reference to the similarities of the European and Native Americans through his parody of Grant Wood’s American Gothic (Hughes, 2005). The similarities between the two paintings identify fundamental similarities in humans regardless of their cultural origins. They all have need of food, protection, and shelter—as shown by the house/tepee and the spear/fork. This too is identified in Whitman’s photograph States of Pervasive Indifference on which is clearly printed the words, â€Å"earth, air, water, fire†Ã¢â‚¬â€elements on which all people depend. Nikki S. Lee’s work can also be brought in here, as in her work The Hispanic Project a group of teenage girls is seen experiencing and doing (it would seem) the things that are typical of their age. The girls’ attitudes are universal and they could easily have been a group of European Americans. Yet they are Hispanic—except, one Asian girl (Lee herself) is in the mix, and blends so well that her cultural and ethnic difference from the rest of the group is almost obscured (Sagrans). In this way The Hispanic Project, like American Indian Gothic and States of Pervasive Indifference, identifies the common traits of the members of the human race, highlighting the multicultural harmony of the United States. In an interview, Whitman speaks about his project States of Pervasive Indifference: â€Å"In indigenous cultures we're not only concerned with human to human relationships, but also our relationship with the environment† (Abbott). Interest in one’s relationship to the environment has been sparked across the United States in recent decades, and this identifies a ground on which the several cultures of the United States have merged. The â€Å"human to human† relationships of which Whitman speaks is also evident in the strategies of The Hispanic Project, in which teenagers are having fun with each other, and their racial and cultural differences melt into the background. Human relationships that exist across racial and cultural lines are also depicted in the strategies of American Indian Gothic, as the love and marriage between the man and his wife are clearly identified to exist within the Native American society independently of influence of the Europeans. The similarity of humans despite their difference in culture is highlighted in these works. Works Cited Abbott, Larry. â€Å"Richard Ray Whitman.† A Time of Visions: Interviews by Larry Abbott.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.britesites.com/native_artist_interviews/rwhitman.htm Hughes, Collin. â€Å"Crossing Boundaries.† Washington State University. WSU. 2005.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.wsu.edu/~hughesc/crossing_boundaries.html Sagrans, Erica. â€Å"Portrait of an Assimilitarist.† UTNE: A Different Read on Life.    Understanding the Next Evolution, 2002.

Exocytosis and the Neuromuscular Junction

Exocytosis and the Neuromuscular Junction: How Does Botox Work? Exocytosis is the process in which secretory vesicles are exported out of the cell membrane. These vesicles contain proteins which are then transported to parts outside the cell (Wilfred D. Stein, 2012). Neurotransmitters are released during this process into the synaptic cleft. These transmitters attract other transmitters to muscle membrane infoldings, which are called junction folds (Etherington & Hong, 2011).They diffuse across the break between the nerve and muscle to activate contraction. The progression in which signals are sent from motor neurons to skeletal muscle fibres to warrant movement of muscles is called neuromuscular junction (Etherington & Hong, 2011). Motor neurons, Schwann cells, muscle fibres and kranocytes are all the different cell types that make up the neuromuscular junction. Motor neurons send out axons to skeletal muscles where an action potential is passed along the axons.The axons form a syna ptic knob where they send activation signals to muscle ? bres (Etherington & Hong, 2011). Muscles are made up of hundreds of muscle fibres that all contract simultaneously when an action potential signal is transmitted by a motor neuron (Etherington & Hong, 2011). Schwann cells and kranocytes cover the nerve terminal. Schwann cells are a form of glial cells and Kranocytes are a cell  that synthesizes the extracellular matrix and collagen (Etherington & Hong, 2011).Acetylcholine is an important aspect in neuromuscular junction. It is used to transmit signals to muscles to initiate contractions or movement of the muscles. The toxin binds to neurons where it separates. One part cleaves a protein ultimately preventing the deduction process necessary for the release of acetylcholine (Gill, 2004). Botulinum toxin, BOTOX, disrupts the release of acetylcholine so when signals are released to muscles, they can’t attach anywhere on the muscle causing the muscle to not contract, effec tively paralyzing the muscle (Gill, 2004).Because of this process, botulinum toxin has been used to treat many different disorders characterized by muscle contractions. BOTOX is a type of botulinum toxin that is used to treat spastic equinus gait in people with cerebral palsy. It is used due to its ability in decreasing spasticity and improving ambulation in those with cerebral palsy. Botulinum toxins block the release of acetylcholine in the neuromuscular junction which in turn helps people who have cerebral palsy manage their spasticity (Kim, Shin, Kwon, Kim, Jung, Bang, 2010).Neuronox is another drug used like BOTOX which improves spastic equinus and has been tested to be just as safe and reliable as BOTOX. Neuronox is another botulinum toxin which interrupts the nerve connection to muscles resulting in a localized reduction in muscle activity (Kim, Shin, Kwon, Kim, Jung, Bang, 2010). Overall, exocytosis and BOTOX are both connected to the neuromuscular junction while BOTOX is al so connected to the treatment of spastic equinus gate in cerebral palsy.

Social Cognitive Theory And The Theory Of Control, Job...

Introduction Scholars, researchers, and academics described theory as limited and useless in the field of business (Wacker, 1998); however, virtue of â€Å"good† theory and its applications to research starts with defining theory. This paper will discuss the importance, the definition, the types of theory, comparison/contrast views of theory, and research contributions to theory as it relates to furloughed contractors work locus of control (WLOC), job satisfaction, and performance. This paper will also address a theory that adds to the related research topic and analyze two areas of controversial questions related to the chosen theory. Importance of theory to WLOC, Job Satisfaction, and Performance The concepts of locus of control (LOC) are parallel to work locus of control (WLOC), which is globally applied across situation and life domain (Tong Wang, 2012). LOC is drawn from social cognitive theory, which targets interactions between the individuals’ environment and behaviors (Tong Wang, 2012). Tong and Wang (2012) asserted that internal LOC represent individuals behaviors or personal attributes as reward contingency and external LOC represent individuals’ outcome attributes to extrinsic rewards. Tong and Wang (2012) went so far to point out that on a theoretical-based or measurement purpose, WLOC is a better predicator on work-related situations than the general LOC. WLOC combines work-related constructs such as (a) job satisfaction, (b) organizational commitment,Show MoreRelatedRelational Theory Of Current Interest1385 Words   |  6 PagesA Theory of Current Interest Relational theory of furlough correlates theoretical constructs of WLOC, job satisfaction, and performance as it relates to work productivity for furloughed contractors. 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All rights reserved. 16–4 MAJOR  THEORIES  OF  MOTIVATION Why  is  Motivation  Important? I.  Need  /  Content   Approaches: † Maslow’s  Hierarchy  of  Needs † Alderfer’s ERG  Theory † Herzberg’s  Two  Factor  Theory † McClelland’s  Learned  Needs  Theory II.  Cognitive/  Process  /  Contemporary  Approaches: † Expectancy  Theory † Equity  Theory/  Social  Comparison † Goal  Setting  Theory III.  REINFORCEMENT  THEORY  OR  OPERANT  CONDITIONING  :  Ã‚  How   Rewards  Ã‚  Reinforcements  Sustain  Motivation  Over  TimeRead MoreMotivation And Theory Of Motivation1464 Words   |  6 Pagesmotivation; it is related to the emotions, biology and the social factors that influence behaviour. It is usually a term used to explain why an individual will do something, the reasons behind that action. Moreover, The term motivation refers to factors that activate, direct, and sustain goal-directed behaviour motives are the whys of behaviourâ €™â€™ (Nevid, 2013). 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Various theories and research models will be used to validate or disprove the theory of a happy worker is a productive worker. Ultimately, the employer’s role in building and sustaining a healthy organizational culture will be analyzed and reviewed. The Role Employee Satisfaction in Organizational Effectiveness There has been a great deal of research attempting to link employee’s satisfaction with productivity.Read MoreOrganisational Behaviour1320 Words   |  6 PagesCopyright  © 2005 Prentice Hall, Inc. All rights reserved. 16–4 MAJOR  THEORIES  OF  MOTIVATION Why  is  Motivation  Important? I.  Need  /  Content   Approaches: † Maslow’s  Hierarchy  of  Needs † Alderfer’s ERG  Theory † Herzberg’s  Two  Factor  Theory † McClelland’s  Learned  Needs  Theory II.  Cognitive/  Process  /  Contemporary  Approaches: † Expectancy  Theory † Equity  Theory/  Social  Comparison † Goal  Setting  Theory III.  REINFORCEMENT  THEORY  OR  OPERANT  CONDITIONING  :  Ã‚  How   Rewards  Ã‚  Reinforcements  Sustain  Motivation  Over  Time